Does the medium matter?

I am currently finishing my MA thesis on DAB radio in Ireland, so the BCI conference is of particular interest to me at the moment:

NATIONAL BROADCASTING CONFERENCE 2008

This year the BCI National Conference will address the various propositions for the delivery of content across different media. It will look at the proposals for commercial digital terrestrial television in Ireland, while considering the experience to date of digital switchover in the UK. As the Commission embarks on the development of policy for digital radio, conference delegates will have an opportunity to examine and question the scenarios for radio’s digital future. Developments in new media and its interface withtraditional media at a national, European and international level will be presented, in addition to considering issues regarding social media and engaging consumers. The conference will also address the themes of audience measurement, from both a qualitative and quantitative perspective. 

2008 also marks the 20th anniversary of the Radio and Television Act. This year’s panel debate will look at development trends in the sector to date and will consider implications against the backdrop of a new regulatory system for broadcast media in Ireland.

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