All In Media & Irish DAB

I found this news online today:

AIM technology powers Irish DAB trial

All In Media (‘AIM’) is a technology development company that provides innovative interactive solutions and consultancy services to radio stations around the world.

AIM has finalised deals with both state broadcaster RTÉ and Dublin-based commercial operator, Digital Radio Ltd to supply data services to radio stations during Ireland’s DAB digital radio trials.

Head of Radio at RTÉ, JP Coakley, said,

“All-in-Media’s products demonstrate the potential of DAB and are operating at a crucial and interesting time for the future development of radio”

AIM is focused on building radio’s digital future. Audio content is only part of the answer; the digital functionality and multimedia capabilities of DAB, open up new ways of engaging with audiences. The company’s services are not restricted to DAB; the products are platform-agnostic and also designed for online and other platforms.

Whatever the market uncertainties, digital radio is here to stay and AIM’s pioneering work is proof that this is an exciting and opportune time for the medium.

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Because DAB is still in its trial phase in Ireland I think the phrase “digital radio is here to stay” may be jumping the gun a little, at least wait until the trials are over to gauge if DAB does have a future in Ireland.

I think DAB is the natural way forward for Irish radio, but given the rumbles of discontent within the industry I’m sure not everyone will agree.