One of Ireland’s newest music magazines is going through a few changes. From the beginning of October State will be available for free in a venue, bar, cafe and shop.
Since Mongrel went to magazine heaven there has been a gap in the market for a decent free magazine (no offence to publishers of other the free mags but I find them boring…all except Totally Dublin) and although I doubt it will fill Mongrel’s weird little shoes, it has the potential be a magazine to seek out.
Some say the magazine is obviously in trouble because it’s going free – not the case. Having worked for a free magazine for over two years the publisher revealed that they made more money by giving the mag away for free than charging. That doesn’t make sense I hear you cry: well, increased readership + increased distribution = more advertising income.
You can read the full press release about the changes at State magazine at Blurred Keys and on the State Magazine website.
Filed under: Uncategorized | Tagged: Ireland, Irish Magazine, journalism, State Magazine
